Bromford Flagship in Cheltenham
Bromford Flagship owns 905 social homes in Cheltenham (31 March 2026) — 12% of the district's 7,597, the 2nd largest of 30 landlords here. 1 of its homes here failed the Decent Homes Standard. Across its whole stock, 84.1% of tenants were satisfied with the overall service in 2024/25 (England median 71.8%); 2 of 7 other bigger landlords in Cheltenham scored higher. Source: Regulator of Social Housing.
Its homes in Cheltenham
| General needs (rented) | 687 |
|---|---|
| Supported housing | 46 |
| Housing for older people | 28 |
| Shared ownership and other low-cost home ownership | 144 |
| Failing the Decent Homes Standard (here) | 1 |
Registered providers counted here: Bromford Housing Association; Merlin Housing Society.
How it performs (whole landlord, 2024/25)
| Measure (all of Bromford Flagship's homes, not only Cheltenham) | Bromford Flagship | England median |
|---|---|---|
| Satisfied with the overall service (TP01) | 84.1% | 71.8% |
| Homes not meeting the Decent Homes Standard (RP01) | 0.0% | 0.5% |
| Non-emergency repairs within target (RP02) | 70.2% | 82.5% |
| Stage one complaints per 1,000 homes (CH01) | 70.7 | 53.9 |
All Tenant Satisfaction Measures of Bromford Flagship, 2023/24 and 2024/25
Other bigger landlords in Cheltenham
| Landlord | Homes here | Satisfied overall |
|---|---|---|
| Anchor Hanover Group | 107 | 86.1% |
| Cottsway Housing Association | 189 | 84.9% |
| Cheltenham Borough Council | 4,551 | 80.2% |
| Home Group | 132 | 68.2% |
| The Guinness Partnership | 707 | 67.7% |
| Sanctuary Housing Association | 163 | 63.9% |
| Sovereign Network Group | 161 | 63.1% |
Where else Bromford Flagship owns homes
39 other areas, 45,708 social homes in total. Largest:
- South Gloucestershire 8,800 homes
- Lichfield 5,255 homes
- Cotswold 4,933 homes
- Tewkesbury 4,893 homes
- Birmingham 2,322 homes
- Telford and Wrekin 1,713 homes
- Wolverhampton 1,498 homes
- Shropshire 1,265 homes
- Solihull 1,180 homes
- Cherwell 1,166 homes
- West Northamptonshire 985 homes
- Stratford-on-Avon 938 homes
- South Staffordshire 813 homes
- Dudley 708 homes
- Gloucester 703 homes
All landlords in Cheltenham · Bromford Flagship: all measures, 2023/24 and 2024/25
Tenant Satisfaction Measures (TSM) are reported by each landlord for its whole stock (or its group), not for one area; survey methods differ and the regulator warns against direct comparison. Figures are for 2024/25, the latest published when this site was built.