Bromford Flagship: how does this landlord perform?
Bromford Flagship owns 45,708 social homes in 40 English local authority areas (31 March 2026), most of them in South Gloucestershire (8,800). In 2024/25, 84.1% of its tenants were satisfied with the overall service (England median 71.8%), down from 85.4% in 2023/24; 0.0% of homes did not meet the Decent Homes Standard; 70.2% of routine repairs were done within its target. The regulator has not yet given it a consumer grade. Source: Regulator of Social Housing.
Tenant Satisfaction Measures: 2023/24 and 2024/25
| Measure | 2024/25 | 2023/24 | England median 2024/25 |
|---|---|---|---|
| Satisfied with the overall service (TP01) | 84.1% | 85.4% | 71.8% |
| Satisfied with repairs (TP02) | 73.4% | 74.9% | 73.6% |
| Satisfied with time taken for the last repair (TP03) | 69.8% | 70.0% | 69.5% |
| Home is well maintained (TP04) | 84.2% | 82.2% | 71.9% |
| Home is safe (TP05) | 93.0% | 91.7% | 77.6% |
| Landlord listens and acts (TP06) | 79.0% | 75.5% | 61.6% |
| Satisfied with complaints handling (TP09) | 43.1% | 45.0% | 35.5% |
| Satisfied with anti-social behaviour handling (TP12) | 70.3% | 69.9% | 59.5% |
| Homes not meeting the Decent Homes Standard (RP01) | 0.0% | 0.0% | 0.5% |
| Non-emergency repairs within target (RP02) | 70.2% | 60.8% | 82.5% |
| Emergency repairs within target (RP02) | 89.3% | 80.9% | 94.9% |
| Stage one complaints per 1,000 homes (CH01) | 70.7 | 58.0 | 53.9 |
| Stage one complaints answered in time (CH02) | 84.9% | 76.2% | 89.9% |
| Gas safety checks done (BS01) | 100.0% | 100.0% | 100.0% |
| Fire risk assessments done (BS02) | 100.0% | 100.0% | 100.0% |
| Anti-social behaviour cases per 1,000 homes (NM01) | 28.6 | 24.6 | 36.0 |
Satisfaction measures come from the landlord's own tenant survey (32,175 responses in 2024/25); management measures from its own records. Median across the 353 landlords that reported. The landlord's own TSM publication: https://www.bromford.co.uk/how-were-doing/tenant-satisfac....
Regulator's grades
| Consumer standards (C1–C4) | not graded yet |
|---|---|
| Governance (G1–G4) | G1, 25 February 2026 |
| Financial viability (V1–V4) | V1, 25 February 2026 |
| Latest engagement | Interim Judgement (25 February 2026) |
Other landlords covered by the same judgement: Bromford Home Ownership Limited, Bromford Housing Association Limited, Flagship Housing Limited, LiveWest Homes Limited, Merlin Housing Society Limited..
C1 = the landlord meets the consumer standards; C2 = some weaknesses; C3 = serious failings; C4 = very serious failings. Governance and viability apply to housing associations only. An asterisk (C1*) marks a grade given in an inspection within a group. Source: regulatory judgements table, 28 October 2026.
Where it owns homes
| Area | Homes | Share of the area's social homes | Failing Decent Homes |
|---|---|---|---|
| South Gloucestershire | 8,800 | 51% | 20 |
| Lichfield | 5,255 | 71% | 2 |
| Cotswold | 4,933 | 69% | 19 |
| Tewkesbury | 4,893 | 61% | 3 |
| Birmingham | 2,322 | 2% | 2 |
| Telford and Wrekin | 1,713 | 10% | 3 |
| Wolverhampton | 1,498 | 5% | 2 |
| Shropshire | 1,265 | 6% | 6 |
| Solihull | 1,180 | 8% | 0 |
| Cherwell | 1,166 | 10% | 0 |
| West Northamptonshire | 985 | 3% | 2 |
| Stratford-on-Avon | 938 | 9% | 1 |
| Cheltenham | 905 | 12% | 1 |
| South Staffordshire | 813 | 11% | 2 |
| Dudley | 708 | 3% | 0 |
25 more areas
| Gloucester | 703 | 7% | 0 |
| Warwick | 603 | 5% | 0 |
| Stroud | 546 | 6% | 0 |
| Stafford | 478 | 5% | 1 |
| Wychavon | 469 | 4% | 0 |
| Cannock Chase | 448 | 6% | 3 |
| Sandwell | 447 | 1% | 0 |
| Tamworth | 417 | 6% | 0 |
| Nuneaton and Bedworth | 409 | 4% | 0 |
| Buckinghamshire | 408 | 1% | 0 |
| Bristol | 394 | 1% | 0 |
| Herefordshire | 391 | 3% | 1 |
| Malvern Hills | 350 | 6% | 0 |
| Bromsgrove | 341 | 7% | 0 |
| Walsall | 295 | 1% | 0 |
| Redditch | 277 | 3% | 0 |
| Forest of Dean | 275 | 5% | 0 |
| Worcester | 251 | 3% | 0 |
| Swindon | 233 | 1% | 0 |
| Bath and North East Somerset | 210 | 2% | 0 |
| Wyre Forest | 182 | 2% | 0 |
| Rugby | 89 | 1% | 0 |
| Wiltshire | 74 | 0% | 0 |
| North Somerset | 38 | 0% | 0 |
| Oxford | 6 | 0% | 0 |
Housing association homes by local authority, 31 March 2026 (Statistical Data Return).
Registered providers in this group
- Bromford Home Ownership
- Bromford Housing Association
- Merlin Housing Society
The regulator's group look-up tool places these registered providers in this group; the group reports Tenant Satisfaction Measures for all of them.
Tenant Satisfaction Measures (TSM) are reported by each landlord for its whole stock (or its group), not for one area; survey methods differ and the regulator warns against direct comparison. Figures are for 2024/25, the latest published when this site was built.