Who Runs It

Willows Care Southern Limited: who runs it and who owns the operator

Willows Care Southern Limited (Margate, 40 beds) is rated Good by CQC, in a report published on 28 April 2025. It is run by Willows Care Southern Limited (company 14645307, active), which is owned by Afir Homes Ltd (14372024). Above Afir Homes Ltd, the persons with significant control are individuals (names not shown here). The operator's latest accounts are made up to 31 December 2024. 4 of its 4 registered charges are outstanding. Kitchen food hygiene rating: 5 (inspected 8 October 2026). Sources: CQC register , Companies House, Food Standards Agency.

Data: CQC register , Companies House company data 1 November 2026 and owners 7 November 2026, food hygiene ratings 3 November 2026 · calculated 7 November 2026 · Methodology and sources

GoodCQC rating (28 April 2025)
40beds
1level of corporate owners
5food hygiene rating

The home

AddressMargate, CT9 2LL (Kent)
CQC overall ratingGood, report published 28 April 2025 · CQC page
Registered with CQC15 November 2023
TypeResidential social care
Food hygiene (FSA)5, inspected 8 October 2026 (“The Willows Care Centre”)

Who owns the operator

LevelCompanyNumberStatus
Operator (CQC provider)Willows Care Southern Limited14645307Active
OwnerAfir Homes Ltd14372024Active

Above Afir Homes Ltd, the persons with significant control are individuals (names not shown here).

Persons with significant control as registered at Companies House on 7 November 2026. Where a company has several corporate controllers, the one with the most kinds of control is followed.

Accounts and charges of the operator

Company statusActive Private Limited Company
Incorporated7 February 2023
Latest accounts made up to31 December 2024 (unaudited abridged)
Next accounts due by31 December 2026
Charges registered4: 4 outstanding, 0 satisfied
Latest outstanding charge created17 April 2024
Charge holders (outstanding)Allica Bank Limited; Summus Fund S.A. Sicav-Raif

Status and accounts dates: Companies House company data of 1 November 2026. Charges: Companies House charges register.

These are facts from public registers, not a judgement of financial risk. An outstanding charge is usually a loan secured on property, which is normal for care homes. Ownership is the chain of corporate persons with significant control as filed at Companies House; filings can lag behind real changes. Names of individuals are not shown.